Z-Man operated primarily behind the scenes as one of the largest lure component suppliers until 2006, when the ChatterBait burst onto the bass fishing scene. Following several tremendous tournament successes, the ChatterBait became one of the industry's most highly-sought-after lures—virtually overnight. As the inventor of this revolutionary lure struggled to keep up with increasing demand, Z-Man became involved in the manufacturing and distribution of all ChatterBait brand products. Today, Z-Man holds three patents on the bladed swim jig design of the Original ChatterBait and has expanded its ChatterBait line to include baits that are extremely effective on a wide range of species, ranging from panfish to saltwater game fish, and everything in between.

Today, there are few fishermen who don't recognize the Z-Man brand, and word of the durability and lifelike action of ElaZtech is spreading like wildfire around the world. Z-Man continues to work with leading B.A.S.S. Elite and FLW Tour anglers and saltwater pros to develop the most innovative and eye-catching soft plastics on the market, and its ChatterBait bladed jigs continue to win more money on tournament trails today than any other lure. Start using Z-Man Fishing Products today and see for yourself why Z-Man is among the fastest-growing lure brands worldwide!