Flitz is still family run out of our facility in America’s heartland in Waterford, Wisconsin. In fact, you’re still likely to see Ulrich’s father Peter, a spry octogenarian, in the office almost every day! Flitz is very much an American small business success story with some employees having been with the company for over 30 years.

We’ve grown to serve several major market channels, including Auto, Marine, Household, Plumbing, Commercial Cleaning, Aviation and more. You’ll find Flitz products everywhere from toolboxes and workbenches to firehouses and Coast Guard stations across the country. We’re proud to be have been specified by the US Government for use on military aircraft and for use in the delicate restoration of historic American buildings.

Our product line has grown to include the latest state-of-the-art hydrophobic nano-ceramic technologies. And while our flagship product, Flitz Paste Polish, is still without peer, our quest to provide ever better solutions for cleaning, polishing and protecting will never end.