There’s no faking passion: you either have it or you don’t. At Cannon, our love of fishing is only matched by our passion for building unstoppable downriggers, rod holders, mounting systems and all the gear you need to put more fish on deck. Nothing works harder, nothing works smarter, and nothing is built tougher than a Cannon. So if you’re all about fishing and getting more from every moment on the water, you’re in the right place.

Back in 1979, two friends and avid salmon anglers — Jack King and Jim Swinehart — decided to solve a unique problem: how to get more salmon out of the water and into their boat. Their solution? The very first Cannon downrigger. Today, Cannon downriggers are part of the Johnson Outdoors family, and they’ve evolved into high-tech tools that push the innovation envelope. Yet some things haven’t changed: they’re still made the right way, by people who love the sport every bit as much as you do, and they’re still helping anglers bring in more fish than ever.