AFD Home began with a unique product that catered to what was then a small market niche-high-quality, antique reproduction castings of very ornate museum-replica framing and mirrors hand finished with gold or silver metal leaf, and quickly progressing to reproduction of other decorative products and furniture. The product lines expanded to include an extensive collection of oil paintings ranging from masterpiece recreations to contemporary works in antiqued styles and subject, and custom oil paintings. At that time, the customers were contract designers, art dealers, and specialty dealers of antique furnishings. With only a small warehouse facility of 1500 square feet, Art & Frame Direct relocated three times in the first five years, reinvesting and expanding in both new designs and better technology.