Beginning 20 years ago, Advanced Elements was started by two inventors with the desire to bring to market a new type of Inflatable Kayak; A “hybrid” of inflatable and rigid components that performs like a rigid kayak, but is portable, lightweight, and affordable. Today, they offer more than 100 different products to customers worldwide. They continue to push the innovation and evolution of the inflatable kayak and SUP with new patented designs that utilize unique combinations of materials and components. They believe that their products are the very best combination of quality, performance, and price in the world.